Cris from Pazly

Aug 16, 2021

6 min read

Pazly Template Developer Guide

Getting Started

Pazly is a landing page building tool for both non technically skilled users and information technology specialists. It aims to allow users to quickly build high quality, high converting web pages which are completely owned by the users.

Pazly relies on TailwindCSS and has its own coloring system. If you are a fan of Tailwind CSS and want to help nocoders, freelancers and small businesses make great looking landing pages, this guide is for you.

Benefits of making templates for Pazly:

✅ You set your price for your work

✅ You keep 100% revenue from your template sales. Pazly does not apply any sales commissions

✅ You get great discounts on Pazly Pro memberships

✅ You help a fast growing number of users who will benefit from your awesome work.


Github Starter Kit

The easiest way to start is to fork or download the starter kit from Github here

It contains a simple file index.html with dummy elements and the structure that allows Pazly to read and understand the template.

Color System

Pazly uses its own implementation of the coloring system proposed by the Tailwind CSS team. Since Tailwind uses a plugin system and Pazly targets non technical users, I opted to implement a standalone coloring system which is served through CDN. Check the guide below for the class names and color codes. You will notice they match the coloring in the TailwindCSS documentation. Setting the colors is exactly like in TailwindCSS: set the corresponding CSS class on your element. Same codes apply to text and border, so for example

  • Setting a bluegray 200 background means adding the bg-p-bluegray-200 class
  • Setting a bluegray 200 text means adding the text-p-bluegray-200 class
  • Setting a bluegray 200 border means adding the border-p-bluegray-200 class



Template structure

A landing page for Pazly is formed from a set of blocks. Each block has within it editable elements. It is very important to understand the difference between blocks and the elements within the blocks

Editable Blocks

A block represents a full width section of a Pazly webpage. Blocks are relative to their container. Blocks can be moved before or after neighbouring blocs. Blocks can be cloned by default. It is a good practice to color blocks one by one.

Making Elements Editable

Editable elements should be marked with the ‘pazly-editable’ attribute. This is a set of string values, similar to the ‘class’ attribute and contains identifiers for the editors you want to enable for the selected element.


IMPORTANT: Please add these markers at leaf nodes in your HTML tree structure

Editing text

Add ‘innerHTML’ to the pazly-editable attribute. This will enable a text editor for the element. Please make sure that the innerHtml contains only text

Editing background

Simply add ‘bg’ to the pazly-editable attribute. This will enable the color picker.

Use the ‘bg’ to enable element level background. Choose this editor for your buttons, links, cards, or areas that you want the user to color differently.

IMPORTANT: The section background picker is assigned out of the box, please do not assign the pazly-editable attribute on the section block.

Editing links

Add ‘href’ to the pazly-editable attribute. This will enable the link input editor. Choose this editor for your buttons and links

Clone-able links

To enable element cloning, simply add the ‘clone’ to the pazly-editable attribute. In the image above, the link is part of a row, which can contain multiple such links. So the code becomes

Editing images

Editing images is as simple as setting the ‘src’ value on the pazly-editable attribute of an image tag. This will enable the image editor which allows you to set an image link or open an image from your computer. The opened image is later transformed into a base64 string.

IMPORTANT: Do not use pazly-editable=”src ‘’ on HTML elements that do not support the src attribute natively.

Editing videos

Editing video tags is as simple as setting the ‘src’ value on the pazly-editable attribute of a video tag. This will enable the video editor which lets you set a video link. At the moment videos only support one video link, so please use a link that point to a .mp4 video

IMPORTANT: Do not use pazly-editable=”src ‘’ on HTML elements that do not support the src attribute natively.

Editing embeddables

To enable embeddings, please construct a wrapper element. Attache the pazly-editable attribute containing the “iframe” value. You can attach other edibles like ‘bg’.

Editing forms

Attache the “form” value to the pazly-editable attribute in the form tag, like in the example below.

Selling Online (Gumroad, Lemon Squeezy, etc.)

You set your own prices, your own item description. Please add a video demo on how your customers should use the template you make with Pazly Pro. Please also mention they can reach Pazly Pro at

Getting Featured in Pazly Pro

This means that when Pazly Pro users open the Template panel, your template will show up with a quick link to purchase. This works only with Gumroad for now.

Instructions on how to submit coming soon…